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When clients look to invest in research they often think it boils down to choosing between qualitative or quantitative research. While each of these approaches has its distinct benefits, combining the two in a hybrid approach can lead to deeper and more meaningful results. Today we would like to share a case study about how a Fortune 500 company partnered with Optimization Group and successfully experimented with a hybrid research method. The study guided key strategic decisions in their fast-changing category.
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