Privacy Policy

Privacy Policy

This Web site is provided by Optimization Group. The purpose of this privacy policy is to set out the principles governing our use of personal information that we collect from this Web site. By using this Web site, or by registering as a user of the services that we provide, you agree to this use. We ask you to read this privacy policy carefully.

For your convenience, this Web site ( contains links to a number of other Web sites. This privacy policy applies solely to the Web site pages located at (hereafter the “Site”). It does not apply to any other products or services provided by Optimization Group or any other party.

Information Collection

Optimization Group will only collect personally identifiable data of web site users, such as your name or email address, when it is voluntarily submitted to us at this Web site. We also collect non-personally identifiable information via various tracking utilities, as described below.

Information Use

We will use this information only as described below. We do not otherwise sell your personally identifiable information to third parties.

• For those users who provide a name and email address, we may communicate with you in response to your inquiries, to provide the services you request, to provide you information about Optimization Group’s products and services and to add you to our newsletter and marketing lists.

• We may provide your personal information to third party companies that provide services to help us with our business activities such as offering customer service or marketing resources. These companies are authorized to use your personal information only as necessary to provide these services to us.

• We may send you service-related announcements.

• We may also disclose your personally identifiable information as required by law, such as to comply with a subpoena, or similar legal process or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Personally identifiable information which you voluntarily disclose online in a publicly accessible blog, chat room, social media platform or other open forum, may be viewed and used by others without any restrictions. We may associate your name and website with your comments on our blog, but we are unable to control uses of your personally identifiable information by other users who see your information, and by using such services you assume the risk that the personally identifiable information provided by you may be viewed and used by third parties for any number of purposes.

Information Sharing

Your personally identifiable information may be transferred if Optimization Group is involved in a merger, acquisition, or sale of all or a portion of its assets.

We reserve the right to disclose your personally identifiable information in the rare but possible circumstance that the information is subject to disclosure pursuant to judicial or other government subpoenas, warrants, orders or for similar legal or regulatory requirements.

Links to Other Sites

If you visit a third party website that is linked from this Site, you should read that site’s privacy policy before providing any personally identifiable information. We are not responsible for the practices of such third party websites, and a link to such website is not an endorsement by Optimization Group of such website’s privacy practices, products or services.

Non-personal Information Collection and Use

In common with many commercial organizations we monitor the use of this Web site by collecting aggregate information. We may automatically collect non-personal information about you such as the type of internet browsers you use, the pages you visit or the Web site which directed you to our site. This information is used to help us evaluate the viewing of content and services on this Web site. We also collect non-personally identifiable information via various reporting and tracking utilities, as described below.

Reporting & Tracking Utilities

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information is related to the use of this Site and services and includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information to analyze trends, to administer the Site, to track users’ movements around the Site and to gather demographic information about our user base as a whole.


We may collect certain non-personally identifiable information in part through the use of a web technology called a “cookie.” A cookie is a small text file that is saved to your computer using your web browser, which allows websites to recognize you and store preferences and other information if you return to the website using the same computer and browser.

We use cookies for website analytics purposes to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our Site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You control how your internet browser processes and saves cookies by following directions provided in your browser’s “help” file.

We use a number of social media tools to enhance visitor interaction on our site. If you already use these platforms their cookies may be set through our website.

Web Beacons

Our third party analytics companies employ a software technology called Web Beacons. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used on this site to track the online movements of our site users. Web beacons are embedded invisibly on Web pages. Web beacons may set cookies or interact with cookies on user’s computers.

We may use Web beacons in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see the “Opt-out” section below. We utilize certain third-party tracking services that deploy web beacons (and cookies) to track non-personally identifiable information about visitors to our Site in the aggregate to capture usage and volume statistics to improve our Site.


If you no longer wish to receive email communications from Optimization Group as described above, you may opt-out by following the directions that are included in each email communication. You may also contact us at for assistance.


We have put in place reasonable administrative, technical, and physical safeguards to protect against unauthorized access to the information we collect. However, no security measures are 100% impenetrable and we cannot guarantee against all potential security breaches. Moreover, the transmission of information over the Internet is not inherently secure, and we are not responsible for the transmission of information over networks that we do not control. Your use of our Site demonstrates your assumption of these risks.

Data Retention

We will retain the information described above for as long as the information has value as part of the services we offer, or as long as is necessary to comply with our legal obligations, resolve disputes, and enforce our agreements, whichever is longer. If you wish to request that we no longer use your personally identifiable information to provide you services or information, please contact us at

Children Under 13 Year Old

This Web site is not intended or designed to attract children under the age of 13. We do not knowingly collect personally identifiable data from or about any person under the age of 13. If you are under 13 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.

Changes in this Privacy Policy

If we are going to use your previously collected personally identifiable information in a manner materially different from that stated in our privacy policy at the time of collection, you will be notified via email if possible. You will have a choice as to whether or not we use your information in this different manner and instructions for how to make that choice will be included in the notification. We will not use personally identifiable information in a manner materially different from that stated in our privacy policy at the time of collection without notifying you.

If we make a material change to this policy, we will post a prominent notice on this site for 30 calendar days prior to the implementation of the material change and describe how individuals may exercise any applicable choice. Following the implementation of the material change, we will record at the introduction of this policy when the policy was last revised.

United States of America

Our web servers are maintained in the United States of America. By using the Site, you freely and specifically give us your consent to export your personally identifiable information to the USA and to store and use it in the USA as specified in this privacy policy.

Third party web service and data hosting providers may be utilized in some instances and data storage locations may be outside of the USA. These companies are contractually authorized to use your personal information only as necessary to provide these services to us and use reasonable administrative, technical, and physical safeguards to protect against unauthorized access.

You understand that our data is subject to lawful requests by the courts or law enforcement authorities in the United States.

If you have questions related to privacy, please contact us at or mail us at 320 S. Main St, Suite D Ann Arbor, MI 48104

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