Optimization Group Launches New Website

Optimization Group Launches New Website

Brand New Website!

We’re very exciting to announce the launch of our new website! We’re not big on self-promotion here on our blog but we thought we’d share a few of the ways our new website can benefit you. During the redesign process we kept you, the end user, in the front of our mind and tried to create a site that is easy to navigate and gives you the most value. Let’s look at a few of the benefits of our new site:

Filtered By Your Interest

We understand that each visitor has their own agenda or interest, so we added quick pull down modules on the homepage for Industries of Expertise, Solutions, Methods, and Tools. This way you can easily navigate to the exact page you’re interested in without jumping through hoops.


We broke down each method, solution, and tool we use and wrote individual pages for each of them. Every page is designed to educate you on the topic and explain, in simple terms, how you can use it and what it means for you.

Market Research Insights

Wouldn’t it be nice to gather all of your Marketing Research information from one place? Well, that’s what we aimed to do in our Market Research Insights section. There you can browse through whitepapers, blogs, case studies, book reviews, and videos on all of the latest Marketing Research information. Awesome right?

Social Connection

Although Market Researchers are often thought of as a “bunch of geeks with pocket protectors”, we’re actually very fond of social interaction (and we embrace our pocket protectors). On our homepage you’ll find a live feed of our social interactions. We’re very active on social media and we would love to extend our conversation offline. Join the party!

All in all, we hope our new site provides you with the information you’re looking for. If you haven’t been to our new site, check it out and let us know what you think.

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