Jim is Director of Operations for Optimization Group and the heart of the ROMI process. Jim ensures that our automated systems are functioning optimally for client projects. In conjunction with Keith Woods, Jim is responsible for delivering report materials on time and to project specifications.

He has held management roles with a number of tech firms including ADP, Just Talk and Gale Research. A published author, Jim is fascinated with the methodological application of technology to solve business and scientific problems.

One of Jim’s highlights is a Return on Marketing Investment project with a government agency to determine the relative effectiveness of marketing spending. The project is in its third iteration and now includes a long time period analysis of the impact of staffing levels on meeting goals. The project requires integrating data from myriad sources, including paper copy, spreadsheets, and database exports. The analysis phase makes use of OG’s full suite of data mining and statistical analysis tools including a genetic algorithm tool to find important data “features”, several non-parametric data mining approaches, structural equation modeling and plain-old statistics. Prior iterations of this project saw immediate business results by altering marketing spending based on project findings.

A graduate of the University of Michigan, Jim received his degree in Computer Engineering.

When Jim’s not building data models he likes to spend time with his family, attend his boys’ events and go boating in the summer.

Industries of Experience

• Marketing Research
• Payroll, Time and Attendance, and Enterprise HR IS outsourcing (SaaS)
• Applied speech recognition and text analytics
• Large scale, distributed systems storage
• Information publishing (print and online)
• Large scale research computing
• Hardware and software design for scientific research