Isaiah Adams is the Client Account Analytics Director at Optimization Group. Isaiah comes to OG with a background in innovation technology and digital marketing. He’s worked on marketing campaigns for a plethora of Fortune 500 companies and brings a breath of fresh air and energy to our space.

Isaiah spearheads the development, implementation, and on-going management of analytics for our clients.

One of Isaiah’s highlights include a multi-phased innovation project for a Fortune 100 FMCG company that aimed to change the way beer is packaged and distributed.

Isaiah is also an avid basketball fan who refuses to admit it’s his time to retire. He coaches several youth teams near his home in Spring Hill, Tennessee.

Industries of Experience

• FMCG
• Beauty Care
• Household Cleaning
• Transportation
• Food & Beverage
• Marketing Research