Designed specifically for agency professionals. Providing you with education, resources, and anything you might need to understand how to leverage market research for your clients.
Source Communications/ HQ – Hackensack, NJ
Ideas inspiring action at Source Communications – and our ideas help build business for Amtrak, Brand USA, Enterprise, Hewlett-Packard, CohnReznick, NY/NJ Super Bowl Host Committee, SONY, SUBWAY restaurants, Wise Snacks, Buffalo Wild Wings and other clients.
Agency Success Story
Source Communications partnered with Optimization Group to help rebrand a regional accounting firm into a major national presence. 36 messaging elements were examined using IdeaMap® to determine the most compelling benefit statements, support points and calls-to-action. The insights helped create a messaging map to guide all communications for the new brand. Read the full story.
Top Problems Ad Agencies are Facing Today
Different Types of Message Testing
Understanding How People Buy
How Do We Work With Agencies?
Behind The Scenes
Nobody knows we are there. The agency takes our work and repackages it and presents it as their own.
Out In Front
We work as a separate company that is hired by the Agency. This provides the Agency with a 3rd-party point-of-view … kind of like an auditor. We come in and work alongside the agency, but it is clear to the client that we are not part of the agency.