Not For Profit Agencies

Optimization Group brings extensive knowledge and innovative capabilities to the Non-for-Profit industry. With over 15 years of Non-for-Profit marketing experience, we provide you with the in-depth knowledge required to develop creative business solutions. Our team is particularly articulate in the areas of Non-profit professional membership organizations, Alumni clubs, and Fund raising for non-profits

Methods of Expertise

We understand that every problem is not solved by the same solution or method. Our methods of expertise in the Non-for Profit industry include:

  • Conjoint analysis
  • Idea Generation
  • Geo-demographic analysis
  • Return on Marketing Investment (ROMI) analysis
  • Price elasticity analysis
  • Quantitative Packaging Evaluation

Areas of Expertise

Whether you’re looking to understand how to improve customer satisfaction or what new products and services to invest in, our team will guide your business on the path to success. A few of the problems we’ve tackled in the Non-for-Profit industry include:

  • Marketing Optimization – What is the most persuasive messaging to generate incremental donations?
  • Member Satisfaction – How can I improve member satisfaction?
  • Product/Service Development – What new products and services should I invest in to better serve my membership?
  • How do I attract new members from different age groups and from different countries?


Optimization Group has worked with multiple audiences in the Non-for-Profit industry. We’ve had the pleasure to work with:

  • Public – General Consumers
  • University alumni
  • Existing members
  • Prospective members

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