Optimization Group provides expertise and innovative capabilities to the Hospitality/Resorts industry. With over 14 years of Hospitality/Resorts marketing analysis experience, we’re able to help you understand the drivers behind consumer decision making and help you make sense of all your consumer data. Our team is particularly articulate in the areas of Timeshare, Casinos, Touring, and Hotels.

Methods of Expertise

We understand that every problem is not solved by the same solution or method. Our methods of expertise in the Hospitality/Resorts industry include:

  • Conjoint Analysis
  • Online Surveys
  • Datamining and modeling
  • Online brainstorming
  • Focus Groups
  • Geographical Information Systems (GIS)

Areas of Expertise

Whether you’re looking to understand how aware customers are of your brand or what the best cities are for new locations, our team will guide your business on the path to success. A few of the problems we’ve tackled in the Hospitality/Resorts industry include:

  • Pricing Strategy – What is the optimal price you can charge in different cities?
  • Market Opportunity – What are the best cities for new locations?
  • Brand Awareness – How aware are consumers of your brand? Other brands?
  • Brand Consideration – How likely are consumers to consider your brand? Other brands?
  • Marketing Optimization – What messaging will be most impactful with your customers and prospects?
  • Customer Satisfaction – How satisfied are customers with your services/facilities?


We’ve had the pleasure to work primarily with Consumers in the Hospitality/Resorts industries.

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