Home Building Products

Optimization Group brings a unique set of tools and extensive knowledge to the Home Building Products industry. With over 13 years of Home Building Products marketing experience, we help our clients to make informed and effective business decisions. Our team is particularly fluent in the area of Marketing Communication Development.

Methods of Expertise

We understand that every problem is not solved by the same solution or method. Our methods of expertise in the Home Building Products industry include:

  • Conjoint Analysis
  • MaxDiff (Best/Worst) Scaling
  • Focus Groups
  • Online Idea Generation

Areas of Expertise

Whether you’re looking to understand how well a new product will be accepted or to generate new ideas, our team will guide your business on the path to success. A few of the problems we’ve tackled in the Home Building Products industry include:

  • New Product Ideation
  • New product acceptance
  • Product line extension
  • Price elasticity


Optimization Group has worked with a wide range of audiences in the Home Building Products industry. We’ve had the pleasure to work with:

  • DIY (Do It Yourself) consumers
  • DIFM (Do It For Me) consumers
  • General Contractors
  • Trade Members (Including Roofers, Window and siding Installers, Deck Specialists, General Contractors, Plumbers)

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