Optimization Group brings an unparalleled insight to the Healthcare industry. With over 15 years of Healthcare marketing experience, we empower you to make sound, strategic business decisions. Our team is especially articulate in the areas of Multi-site Healthcare Networks and Health Insurance.

Methods of Expertise

We understand that every problem is not solved by the same solution or method. Our methods of expertise in the Healthcare industry include:

  • Conjoint Analysis
  • Idea Generation
  • Satisfaction surveys
  • “What if” Simulations
  • Data Consolidation and Dashboards

Areas of Expertise

Whether you’re looking to understand what your employees like about your current operations or what your return on marketing investment is, our team will guide your business on the path to success. A few of the problems we’ve tackled in the Healthcare industry include:

  • How to better communicate a brand point-of-difference
  • How is my current media investment performing?
  • What new features/attributes can I add to a current product to enhance appeal?
  • What do my employees like/dislike about our current operations?
  • How can we improve nurse retention?


Optimization Group has worked with multiple audiences in the Healthcare industry. We’ve had the pleasure to work with:

  • Medical professionals
  • Consumers/patients
  • Employees

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