Governmental Agencies

Optimization Group brings a unique set of experience and research capabilities to the Governmental Agencies industry. With over 11 years of Governmental Agencies marketing experience, we can help you identify the precise research solution for your specific need. Our team brings an extra focus to the area of Military Recruiting.

Methods of Expertise

We understand that every problem is not solved by the same solution or method. Our methods of expertise in the Governmental Agencies industry include:

  • Idea Generation
  • Conjoint Analysis
  • Data Mining
  • Return on Marketing Investment (ROMI) analysis
  • Online surveys
  • Geo-demographic analysis

Areas of Expertise

Whether you’re looking to understand your optimal marketing spend or how to expand your target market, our team will guide your organization or department on the path to success. A few of the problems we’ve tackled in the Governmental Agencies industry include:

  • What is the optimal media mix to achieve results?
  • Who should I target to improve recruiting among difficult to fill positions?
  • How can I expand the target market for a public service initiative?


Optimization Group has worked with a wide range of audiences in the Governmental Agencies industry. We’ve had the pleasure to work with:

  • Prospective recruits
  • Parents and counselors
  • Industry executives

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