Food Services

Optimization Group brings superior analytic capabilities and a wealth of expertise to the Foodservice industry. With over 20 years of Foodservice marketing experience, we’re able to help you understand the motivations behind decision making and turn your consumer data into actionable insights. Our team is particularly articulate in the areas of Casual Dining, Quick Service Restaurants (QSR), and Consumer Packaged Goods (CGP).

Methods of Expertise

We understand that every problem is not solved by the same solution or method. Our methods of expertise in the Foodservice industry include:

  • Focus Groups
  • In-depth interviews
  • Conjoint Analysis
  • Online Brainstorming
  • Online and phone surveys

Areas of Expertise

Whether you’re looking to understand how you can improve campaign effectiveness or how satisfied your customers are, our team will guide your business on the path to success. A few of the problems we’ve tackled in the Foodservice industry include:

  • Messaging Optimization – What messaging will be most impactful?
  • Messaging Optimization – How can we improve campaign effectiveness?
  • Strategy Development – What should our value proposition be?
  • Product Ideation – What do customers/prospects want in our products/services?
  • Demand Generation – What is the optimal offer to drive sales?
  • Which promotional activities are contributing to sales lift?
  • What is the optimal creative execution?
  • What is the optimal product lineup at retail to maximize brand sales?
  • Tracking customer satisfaction and attitudes
  • New product concept testing
  • Who is our customer?


We’ve had the pleasure to work primarily with Consumers in the Foodservice industry.

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