Consumer confidence has long been looked to as a bell weather of the health of the economy. Yet no such index exits to measure the confidence of Marketing Managers….until now.
In an effort to establish a reliable of measure marketing confidence, Optimization Group surveyed Marketing Managers across multiple industries. The results of the survey revealed that the key factor in Marketing Confidence is aligning one’s executive management team with marketing objectives. However, the majority of Marketing Managers indicate that they rely on other factors to gain confidence.
To learn about other factors that contribute to marketing confidence, download the free whitepaper
Marketing Confidence Report: How Confident Are America’s Marketers?