Conducting an Effective Return-on-Marketing-Investment Analysis

Hitting Your Marketing ROI

Measuring marketing ROI is a top priority in every business. For some, they don’t know where to start. For others, they don’t know how to go deep into the data to find the answers they need. Who better to speak on this topic than Optimization Group’s Founder/CEO, Jeff Ewald? Jeff’s spent years taking businesses, both small and large, through this same journey. Below is a presentation Jeff gave on this topic at a recent Michigan Marketing Minds meeting presented by Ann Arbor SPARK. The full video is available below.