Leveraging Marketing Analytics I think it’s safe to say the importance of Marketing Analytics is widely understood. A recent MarketingSherpa study, 2013 Marketing Analytics Benchmark Report, really drove this point…
read moreFeature Friday: Fatal Flaws of the B2B Marketer Guest Post by Heather Hinman Do you feel like your monthly marketing meeting is like the blind leading the blind? Is your…
read more“Black Box” Marketing If you’re like every other Marketer on the planet, you’ve wrestled over the task of planning your Marketing Communications budget. Questions like “Well, what’s actually working?” and…
read moreBrand New Website! We’re very exciting to announce the launch of our new website! We’re not big on self-promotion here on our blog but we thought we’d share a few…
read moreOver the past decade, the complexity and sophistication of the marketing function has grown by leaps and bounds. And, the pressure on the Chief Marketing Officer has never been greater…
read moreA recent report on MarketWatch, an NPR business news program, examined how we make buying decisions based on the number of choices we are offered (Choices: Too little, too much,…
read moreMy bank knows a lot about me. They how much money I have with them, how much of that I spend (too much), what I spend it on, who issues…
read moreRecently, one of our team came across a blog post by Christine Champagne at FastCo.Create. It talked about a research study on subject near and dear to us: Advertising and…
read moreEarlier this week a client joked that she is working on her Black Belt in IdeaMap®, an online message optimization tool popular with our clients. For those unfamiliar with IdeaMap®,…
read moreThis month’s Harvard Business Review features an interesting article on the value of conducting business experiments (A Step-by-Step Guide to Smart Business Experiments). It’s a topic that hits close to…
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