Contest Winner/Agency of the Month Proudly announcing the winner of the Ad Agency Hub contest ….drum roll…. Marcia Wasser- EVP/CMO at Source Communications! Marcia’s excellent submission beat out the competition.…
read moreMarketing trends, behavioral economics, social media, text analytics, key interviews, and much more! It’s been an exciting year on the Optimization Group blog. We’re extremely thankful to all of the…
read moreThe Privacy Debate Today when people talk about the plethora of data available it is often from a positive perspective. This viewpoint is focused is on the strategic insight opportunities…
read moreBenchmarking Consumer Participation in Research One aspect of research that can never be investigated enough is the role of consumer participation. Without it, the research industry is handcuffed. How do…
read moreResearch Solutions for Everyday Client Objectives Have you ever been asked to solve a problem but didn’t have a clue how to solve it? Well, good news, you’re not alone.…
read more2013 ESOMAR Congress Tweetable Takeaways I love conferences, specifically for the networking aspect, but unfortunately due to a limited number of hours in the day I’m not able to attend…
read morePromote your Agency and get tickets to your favorite concert We love success stories and seeing the power of research in action. We also love music. Combine the two and…
read moreLOOMIS: the voice of the underdog Today we are excited to honor LOOMIS as the Advertising Agency Hub’s first “Agency of the Month”. The Advertising Agency Hub is a place…
read moreFeature Friday: Finding New, Influential Partners in Your Social Media Marketing Guest post by Mark Meloon Studies have shown that staggering 90% of people rely on peer recommendations when making…
read moreFeature Friday: Optimizing Your Marketing With Voice-Based Marketing Automation Guest post by Olivia Cole Marketers—or at least marketers who are interested in improving their campaigns—are always seeking ways to better…
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