Linkedin’s Trash is Google’s Treasure
Social networks like Linkedin and Facebook once offered polling features. Within the past 2 years, both social networks have removed polls. Linkedin’s was a slower death. The Linkedin Polls app…
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Social Media ROI: Understanding Social Data
Understanding The Social Data Landscape Social media ROI is a hot topic. As you may know, one of our strengths is rigorously measuring the return on marketing investment. Social media…
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Why Facebook Is Its Own Worst Enemy
Surprise! Facebook is making headlines again for something negative. Earlier this month, the Proceedings of the National Academy of Sciences (PNAS) published a study conducted by Facebook and two other…
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Death By Social Media: A Behavior Change Destroying The Masses
Social Media’s Kiss of Death It’s hard to remember what life was like before social media. What did people do before they could share their every thought and feeling with…
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Facebook’s Latest PR Stunt: Is It Enough?
Facebook’s News Storm Facebook’s been in the news more than usual lately. Mostly for all the wrong reasons. First, we had the news about their data mining lawsuit from mining…
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Is Social Media Hindering the Advancement of Text Analytics?
Text Analytics Distraction Text analytics is a fascinating space that people are eager to understand. Many leading text analytics influencers suggest that we’ve only reached the “tip of the iceberg”…
read moreMobile Marketing, Meet Geofencing
Feature Friday: Mobile Marketing, Meet Geofencing Guest post by Gina Yeagley Quickly evolving mobile technology brings many questions to the future of market research. It is becoming increasingly difficult to…
read moreTop 5 Market Research Groups on Linkedin
Market Research on Linkedin As someone who spends a significant amount of time on Linkedin, I understand the value of a quality discussion. On Linkedin, these discussions are often hosted…
read moreWhy Instagram Video is Great News for Marketers
Instagram Video for Marketers In case you were camping or living in a cave last week, you’re fully aware of the release of Instagram Video. I think it’s safe to…
read moreWhat the Rumored “Facebook Phone” Would Mean for Marketers
Facebook Phone Marketing Impact According to TechCrunch, the social media powerhouse, Facebook, has invited the press to “come see our new home on Android.” Rumors suggest that this “new home…
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