Your market conditions are constantly changing so it’s important to understand how these changes impact your marketing effectiveness. What do we mean by “changing market conditions?” A simple example is…
read moreWe talk a lot about measuring the effectiveness of marketing investments here on the blog. For one, it’s something we’re passionate about and enjoy doing. Secondly, and even more importantly,…
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker Advertising is a continuous guessing game. Doing your homework (research)…
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The funny thing about obvious solutions is that they’re only obvious after they’ve been pointed out. We had a call last week with a company who was interested in learning…
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Understanding The Social Data Landscape Social media ROI is a hot topic. As you may know, one of our strengths is rigorously measuring the return on marketing investment. Social media…
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“What is the ROI of my Marketing?” – every CMO A great way to start answering this question is by looking at the data you already have. Things like TV…
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Hitting Your Marketing ROI Measuring marketing ROI is a top priority in every business. For some, they don’t know where to start. For others, they don’t know how to go…
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Seeing the whole picture Today we have so much data at our fingertips that it’s hard to determine which variables to focus on. When measuring your marketing ROI, the first…
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The ROI of Marketing Let’s be real. Measuring your Return on Investment (ROI) can sometimes be a scary thing. It takes away all the “glitz and glamour” from your marketing…
read moreMarketing Mix Recipe What comes to mind when you think of chocolate cake? Maybe it’s your favorite dessert (or guilty pleasure). Does it remind you of a positive memory (birthday…
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