Defining the Concept of “Positioning” in Marketing
Paradigm Shift: What is “Positioning” in Marketing? The “Positioning Era” can be traced to an article on the subject published by Jack Trout in 1969. In 1972, Al Ries and…
read moreReasons Why Market Research Gets Left Out of the Huddle
Reasons Why Market Research Gets Left Out of the Huddle With football season upon us I’ve been dying to use a football analogy. A good number of our folks come…
read moreThe Evolution of Agencies and Market Research
Feature Friday: The Evolution of Agencies and Market Research Guest interview with Andy Prakken We often write about different ways agencies can use market research, all from a researcher’s point-of-view.…
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Understanding How People Make Purchase Decisions
Understanding The Buying Process Emotion plays a big part in our daily lives. For marketers, sometimes emotion can impact marketing strategy. Marketing teams are always trying to get inside the…
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3 Ways a Luxury Jewelry Brand Can Gather Market Research
Feature Friday: 3 Ways a Luxury Jewelry Brand Can Gather Market Research Guest Blog by Michelle Adorjan Chila We all want our marketing messages to shine bright like a diamond.…
read moreFocus Groups vs. Phone Surveys
Focus Groups vs. Phone Surveys Guest Post by Josh Collins When conducting market research, how you gain information can be just as important as the information you receive. With so…
read moreFinding the Right Marketing Mix is Like Baking a Chocolate Cake
Marketing Mix Recipe What comes to mind when you think of chocolate cake? Maybe it’s your favorite dessert (or guilty pleasure). Does it remind you of a positive memory (birthday…
read moreBenefits of Survey Research for Marketing
Marketing Survey Research Survey Research is a commonly used methodology in Marketing. In its most simple explanation, Marketers use Survey Research to know their customers better and improve their product…
read more20 Tweetable Stats on the State of Market Research
20 Tweetable Market Research Stats As the Market Research industry has been thrust into the social media universe, what better way to celebrate than to give you “tweetable” stats about…
read moreHow to Improve Your Marketing Effectiveness
Improving Marketing Effectiveness I think it’s safe to say that every Marketer is always looking to improve the effectiveness of their Marketing. However, sometimes we don’t know the best ways…
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