Should Brand Name Be Included In A Research Study?
The short answer is…it depends on where the brand name is mentioned. The two places where the brand name can be mentioned are: In the research study invitation/instructions In the…
read moreThe short answer is…it depends on where the brand name is mentioned. The two places where the brand name can be mentioned are: In the research study invitation/instructions In the…
read moreScanning For Opportunities I am not a “Trekkie,” but I know more about Star Trek than a healthy, self-respecting adult male should. If you’ve ever watched the program, you may…
read moreTapping Into Consumer Perception Before we explain how to shift to a Value-Based pricing strategy, we must first address why companies are using a Cost-Plus pricing strategy in the first…
read moreCrowdsourcing Strategy If Crowdsourcing is on your company’s list of things to explore this year, then be prepared to take the time to understand the nuances. For example, do you…
read morePrice Elasticity “What is the right price?” This is a question every business has to answer. For some, this issue is extremely complicated. Perhaps you operate in a very competitive…
read moreThe ROI of a Super Bowl Ad The Super Bowl is the time of year that everyone turns their attention to the T.V. It’s not just for sports fans, but…
read moreCreating an Audible Affinity for Your Brand Ask a marketing professional about how to sell more or how to build consumer confidence in whatever it is that you sell and…
read moreSeeing the whole picture Today we have so much data at our fingertips that it’s hard to determine which variables to focus on. When measuring your marketing ROI, the first…
read moreNaming the “Power of the Crowd” Over the past 10 years the term crowdsourcing has increased in popularity. More people use that term each and every day. In the past…
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