Should Brand Name Be Included In A Research Study?
The short answer is…it depends on where the brand name is mentioned. The two places where the brand name can be mentioned are: In the research study invitation/instructions In the…
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The Value and Deliverables of a Market Scan
Scanning For Opportunities I am not a “Trekkie,” but I know more about Star Trek than a healthy, self-respecting adult male should. If you’ve ever watched the program, you may…
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How to Shift From a Cost-Plus to a Value-Based Pricing Strategy
Tapping Into Consumer Perception Before we explain how to shift to a Value-Based pricing strategy, we must first address why companies are using a Cost-Plus pricing strategy in the first…
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The Marketing Holy Grail: Right Message, Right Person, Right Time
Case Study: American Heart Association A picture is worth a thousand words. Similarly, so is a powerful case study. A few years back we attempted to achieve the “marketing holy…
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How To Determine Which Type Of Crowdsourcing Is Right For You
Crowdsourcing Strategy If Crowdsourcing is on your company’s list of things to explore this year, then be prepared to take the time to understand the nuances. For example, do you…
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What Should My Price Be? A Practical Game-Plan
Price Elasticity “What is the right price?” This is a question every business has to answer. For some, this issue is extremely complicated. Perhaps you operate in a very competitive…
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Is the Super Bowl a Super Bust for Advertisers?
The ROI of a Super Bowl Ad The Super Bowl is the time of year that everyone turns their attention to the T.V. It’s not just for sports fans, but…
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An Introduction to Audio Branding: Interview with Steve Keller
Creating an Audible Affinity for Your Brand Ask a marketing professional about how to sell more or how to build consumer confidence in whatever it is that you sell and…
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How External Variables Impact Your Marketing ROI
Seeing the whole picture Today we have so much data at our fingertips that it’s hard to determine which variables to focus on. When measuring your marketing ROI, the first…
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Crowdsourcing vs. Co-Creation: What’s the difference?
Naming the “Power of the Crowd” Over the past 10 years the term crowdsourcing has increased in popularity. More people use that term each and every day. In the past…
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