What is Stimulus Response Measurement?
Stimulus response is a measuring technique that traces all the way back to experiments done in the late 1800’s by Ivan Pavlov. Stimulus response is all about testing and measuring…read more
I’m still relatively new to market research compared to my colleagues and most of the industry folks I interact with. As a result, I often have a different perspective. Part…read more
Prediction markets, a.k.a. predictive markets, collect and aggregate the knowledge and judgment of a random, diverse group around a specific event or concept for the purpose of making predictions. Prediction…read more
Understanding the Irrational Side of Decision-Making Focus groups are a time honored method of gaining a deeper understanding of customer preferences and what drives buying decisions. One of the reasons…read more