What is Stimulus Response Measurement?
Stimulus response is a measuring technique that traces all the way back to experiments done in the late 1800’s by Ivan Pavlov. Stimulus response is all about testing and measuring…
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Messaging Research for Improving Employee Recruitment
Messaging research is most commonly used in advertising – where the goal is to understand what messages would maximize interest in taking a certain action (e.g. buying a product, etc.).…
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Neuromarketing Without Wires
A recent article on Fast Company discussed the trends in neuromarketing, a new area of market research that utilizes electro-chemical technology such as EEG’s to read and measure the brain’s…
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Dissecting the Negative Culture in Market Research
I’m still relatively new to market research compared to my colleagues and most of the industry folks I interact with. As a result, I often have a different perspective. Part…
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Linkedin’s Trash is Google’s Treasure
Social networks like Linkedin and Facebook once offered polling features. Within the past 2 years, both social networks have removed polls. Linkedin’s was a slower death. The Linkedin Polls app…
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Optimizing the Appeal of Your Product Portfolio
Editor’s note: As a research company, we could easily tell you we’re the best and we know what we’re doing, but you would just be taking our word for it.…
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An Introduction To Using Prediction Markets For Market Research
Prediction markets, a.k.a. predictive markets, collect and aggregate the knowledge and judgment of a random, diverse group around a specific event or concept for the purpose of making predictions. Prediction…
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Does Your Marketing Data Tell The Whole Story?
“What is the ROI of my Marketing?” – every CMO A great way to start answering this question is by looking at the data you already have. Things like TV…
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How to Test the Effectiveness of Your Ad: Before and After
Why do Pre and Post Ad testing? Advertising research is a staple of market research. It allows you to measure and improve marketing effectiveness, determine if an ad has effectively…
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Focus Groups Don’t Lie, But They May Not Tell The Whole Story
Understanding the Irrational Side of Decision-Making Focus groups are a time honored method of gaining a deeper understanding of customer preferences and what drives buying decisions. One of the reasons…
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