What is Stimulus Response Measurement?
Stimulus response is a measuring technique that traces all the way back to experiments done in the late 1800’s by Ivan Pavlov. Stimulus response is all about testing and measuring…
read moreStimulus response is a measuring technique that traces all the way back to experiments done in the late 1800’s by Ivan Pavlov. Stimulus response is all about testing and measuring…
read moreA recent article on Fast Company discussed the trends in neuromarketing, a new area of market research that utilizes electro-chemical technology such as EEG’s to read and measure the brain’s…
read moreI’m still relatively new to market research compared to my colleagues and most of the industry folks I interact with. As a result, I often have a different perspective. Part…
read moreSocial networks like Linkedin and Facebook once offered polling features. Within the past 2 years, both social networks have removed polls. Linkedin’s was a slower death. The Linkedin Polls app…
read moreEditor’s note: As a research company, we could easily tell you we’re the best and we know what we’re doing, but you would just be taking our word for it.…
read morePrediction markets, a.k.a. predictive markets, collect and aggregate the knowledge and judgment of a random, diverse group around a specific event or concept for the purpose of making predictions. Prediction…
read more“What is the ROI of my Marketing?” – every CMO A great way to start answering this question is by looking at the data you already have. Things like TV…
read moreUnderstanding the Irrational Side of Decision-Making Focus groups are a time honored method of gaining a deeper understanding of customer preferences and what drives buying decisions. One of the reasons…
read more