Last month, Advertising Age asked marketers and agency execs to make predictions about upcoming business-to-business trends in 2015 (Seven B-to-B Marketing Trends That Will Shape 2015). One of the predicted…
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When streaming video services on mobile came onto the scene people started predicting the death of television. To be honest, I was one of them. Many people thought this way…
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Social networks like Linkedin and Facebook once offered polling features. Within the past 2 years, both social networks have removed polls. Linkedin’s was a slower death. The Linkedin Polls app…
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DIY Tools Increase Value of Research Professionals I recently attended an American Marketing Association (AMA) power luncheon in Nashville. The topic for the day was the “new side of research”.…
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Social Media’s Kiss of Death It’s hard to remember what life was like before social media. What did people do before they could share their every thought and feeling with…
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Breakfast Wars The battle lines are drawn. A large amount of blood has poured out upon the battlefield….well at least a large amount of maple syrup. The battle for breakfast,…
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The Marketing Cloud War Marketing mergers and acquisitions in 2012 and 2013 told two different stories. In 2012, only two marketing industry mergers were above $1 billion (Dentsu/Aegis and Nielsen/Arbitron).…
read moreMultilingual Marketing Guest Post by Mark Mitchell of Whizard Strategy To be an effective building material marketer, you need to be multi-lingual. I don’t mean you have to go out…
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Five, five dollar, five dollar…world? In September McDonalds announced they plan to revamp their ‘Dollar Menu’ to include $5 items. We’ve seen other food-chain giants push five dollar offers but…
read more4 Strategic Operational Functions You Must Consider Reviewing Guest Post by Jayne Heggen Your Agency business can change from year to year depending on a variety of environmental and economic…
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