The Future of Text Analytics
The Future of Text Analytics With the outburst of social media and content marketing over the past 10 years, text analytics has become not just a “buzz word” but a…
read moreNew Product Strategy- Discovering Unmet Needs in your Category
New Product Strategy To stay ahead of the game, companies are always creating new products or optimizing their current products. Developing a new product strategy can be challenging and involves…
read moreHow to Identify the Profile of Your Best Customer
Customer Profiling As today’s consumer becomes increasingly complex, Marketers need to find new and creative ways to better know and understand their customers. Not just their average customers, but their…
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