Why the Future of Mobile Advertising Isn’t Such a Bad Thing
Future of Mobile Advertising We’ve all read about the data-privacy outcry, especially in the case of Jay-Z and Samsung, but when we sit back and analyze the possibilities of such…
read moreWhy Big Data is a Big Problem
Big Data Struggle If you regularly follow business news, no doubt you’ve encountered several articles about “big data.” In case you haven’t, “big data” refers to the vast amount of…
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How to Measure the Impact of a Brand (with numbers)
Brand Impact Analysis It’s widely been documented that a brand name has an impact on purchase decisions. We’ve all been guilty of choosing one product over another simply by the…
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Understanding How People Make Purchase Decisions
Understanding The Buying Process Emotion plays a big part in our daily lives. For marketers, sometimes emotion can impact marketing strategy. Marketing teams are always trying to get inside the…
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Product Launches: Playing the Game Like the Pros
Two Different Approaches to Product Launches Anyone involved in product development knows that it can be a high risk game. No company launches a new product with hopes that it…
read moreHow Measurement Tools Are Impacting The Entire Marketing World
Marketing Measurement on the Rise For those who frequently read our blog, you well know that we talk a lot about Return on Marketing Investment (ROMI). We do this for…
read moreIf Analytics Are So Important, Why Do Marketers Struggle With Them?
Marketers Struggle With Analytics Research firm, Gartner Inc., recently conducted their 2013 Data-Driven Marketing Survey. Gartner surveyed 242 marketing analytics professionals from November to December 2012 to understand how organizations…
read moreTop 10 Best Practices for Improving Customer Satisfaction
Customer Satisfaction Best Practices The importance of measuring customer satisfaction and its related construct, customer loyalty, continues to grow. Also, the “State of the Science” has improved dramatically as more…
read moreThe Marketing Talent Gap—And How To Overcome It
Feature Friday: The Marketing Talent Gap—And How To Overcome It Guest Post by Jessica Donlon Are you a marketer feeling pressure to learn new technologies; integrate with sales, service and…
read moreLooking Over the Horizon of the Big Data Phenomenon
Big Data Analysis “Big data, big data, big data.” If you’ve spent any amount of time on social media lately, you’ve most likely seen an article (or 10) about big…
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