Why Facebook Is Its Own Worst Enemy
Surprise! Facebook is making headlines again for something negative. Earlier this month, the Proceedings of the National Academy of Sciences (PNAS) published a study conducted by Facebook and two other…
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Should Brand Name Be Included In A Research Study?
The short answer is…it depends on where the brand name is mentioned. The two places where the brand name can be mentioned are: In the research study invitation/instructions In the…
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The Role of Market Research Firms in the Future
DIY Tools Increase Value of Research Professionals I recently attended an American Marketing Association (AMA) power luncheon in Nashville. The topic for the day was the “new side of research”.…
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Precisely Wrong or Generally Accurate?
The Question Every Marketer Must Answer Recently, Optimization Group’s Director of IT, Jim Kenyon, was featured in an edition of Quirk’s Magazine. Jim took the opportunity to speak on a…
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Conducting an Effective Return-on-Marketing-Investment Analysis
Hitting Your Marketing ROI Measuring marketing ROI is a top priority in every business. For some, they don’t know where to start. For others, they don’t know how to go…
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The True Value of Displaying Data Visually
“Based on a true story” The first thing that brought your attention to this article was most likely the picture above. Perhaps the reason you clicked to read this article…
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The Biggest Pitfall To Avoid When Researching Consumer Motivation
Identifying the “Why” in Consumer Choices Last month David Forbes published an insightful article on Greenbook titled “All Emotions Are Not Created Equal.” Forbes made the argument that market researchers…
read more2 Reasons Why The Research Industry Is Far From The Grave
Don’t Buy The Coffin Just Yet It seems like everyday I see another article published about the inevitable death of market research or how the research industry is failing to…
read moreMobile Marketing, Meet Geofencing
Feature Friday: Mobile Marketing, Meet Geofencing Guest post by Gina Yeagley Quickly evolving mobile technology brings many questions to the future of market research. It is becoming increasingly difficult to…
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How Johnny “Football” Manziel Could Re-Write the Value of Data
What is the Value of Your Data? Johnny “Football” Manziel has made quite a name for himself over the past 15 months. From winning the Heisman Trophy Award to getting…
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