Why Facebook Is Its Own Worst Enemy
Surprise! Facebook is making headlines again for something negative. Earlier this month, the Proceedings of the National Academy of Sciences (PNAS) published a study conducted by Facebook and two other…
read moreSurprise! Facebook is making headlines again for something negative. Earlier this month, the Proceedings of the National Academy of Sciences (PNAS) published a study conducted by Facebook and two other…
read moreThe short answer is…it depends on where the brand name is mentioned. The two places where the brand name can be mentioned are: In the research study invitation/instructions In the…
read moreDIY Tools Increase Value of Research Professionals I recently attended an American Marketing Association (AMA) power luncheon in Nashville. The topic for the day was the “new side of research”.…
read moreThe Question Every Marketer Must Answer Recently, Optimization Group’s Director of IT, Jim Kenyon, was featured in an edition of Quirk’s Magazine. Jim took the opportunity to speak on a…
read moreHitting Your Marketing ROI Measuring marketing ROI is a top priority in every business. For some, they don’t know where to start. For others, they don’t know how to go…
read more“Based on a true story” The first thing that brought your attention to this article was most likely the picture above. Perhaps the reason you clicked to read this article…
read moreIdentifying the “Why” in Consumer Choices Last month David Forbes published an insightful article on Greenbook titled “All Emotions Are Not Created Equal.” Forbes made the argument that market researchers…
read moreDon’t Buy The Coffin Just Yet It seems like everyday I see another article published about the inevitable death of market research or how the research industry is failing to…
read moreFeature Friday: Mobile Marketing, Meet Geofencing Guest post by Gina Yeagley Quickly evolving mobile technology brings many questions to the future of market research. It is becoming increasingly difficult to…
read moreWhat is the Value of Your Data? Johnny “Football” Manziel has made quite a name for himself over the past 15 months. From winning the Heisman Trophy Award to getting…
read more