5 Common Mistakes in Google Analytics Configurations
Google Analytics (GA) is the most popular digital measurement and reporting tool in the world[1]. The data collected and measured in GA is used for standard activities such as reporting…
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Email Deliverabilty and What It Means for Marketers and Researchers
The mail must go through… I’m reminded of an inscription from the James Farley Post Office in New York City that reads: “Neither snow nor rain nor heat nor gloom…
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The Problem With Precision
Why are we so enamored with precision? Why is it that if we can’t get an exact number, then we don’t want any number at all? There seems to be…
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The Problem With Simplicity
“Life is really simple, but we insist on making it complicated.” ― Confucius It seems that simplicity has always been embraced. Confucius, Leonardo da Vinci (“Simplicity is the ultimate sophistication”),…
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The Most Important Thing in Market Research
If you’ve spent any time in market research or are a buyer of research, then you’re fully aware of the perceived friction between “traditional” methods and newer approaches. We recently…
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Dissecting the Negative Culture in Market Research
I’m still relatively new to market research compared to my colleagues and most of the industry folks I interact with. As a result, I often have a different perspective. Part…
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Lessons from the iPhone 6 “Bendgate”
Let’s start by stating the obvious – the internet can be an extremely valuable and educational tool. However, it can also be inaccurate and destructive. Then social media came along…
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Why You Secretly Love Advertisements
It’s Friday night and you finally have the opportunity to lie down on the couch and binge on your favorite TV show. This particular episode is riveting and you’re so…
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What The Apple Watch Means For Market Research
Smart watches are nothing new. They even date back to as early as 1972. On Tuesday, Apple’s highly anticipated iPhone 6 launch party unveiled their “next big thing” – the…
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Business Intelligence or Business Analytics?
THEY’RE THE SAME THING, RIGHT? WAIT A MINUTE, NOT SO FAST… Business Intelligence and Business Analytics vendors have their definitions. Consultants have theirs. Senior management has yet another understanding. You…
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