Avoiding Cannibalization in New Product Development
Business Scenario: You currently offer a premium product in the market place. A competitor recently launched a “knock-off” version of your premium product at a lower price point and it’s…
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Why Every Business Needs Conjoint Analysis
Do you know what Conjoint Analysis is? Well, you should. Every business should be doing Conjoint Analysis on a regular basis. Why am I so passionate about this? It’s because…
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Best Applications of Conjoint Analysis
We talk about Conjoint Analysis quite often. Partly because it’s something we know very well but mainly because it’s such a powerful technique. The core principle behind Conjoint Analysis is…
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How to Shift From a Cost-Plus to a Value-Based Pricing Strategy
Tapping Into Consumer Perception Before we explain how to shift to a Value-Based pricing strategy, we must first address why companies are using a Cost-Plus pricing strategy in the first…
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The Marketing Holy Grail: Right Message, Right Person, Right Time
Case Study: American Heart Association A picture is worth a thousand words. Similarly, so is a powerful case study. A few years back we attempted to achieve the “marketing holy…
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Creative Brief on Steroids
A Creative Director’s Dream What if you could present a creative brief that showed you could increase consumers’ intent to purchase by 18% if you communicate XYZ? This type of…
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Mobile Choice-Based Conjoint: Answering The Tough Questions
Mobile Conjoint Analysis Conjoint analysis, aka Trade-off analysis, is a popular research method for predicting how people make complex choices. Conjoint asks people to make tradeoffs just like they do…
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The Different Flavors of Conjoint Analysis
Which Flavor is Right For You? Conjoint Analysis has become one of the most powerful quantitative methods in Marketing Research. Conjoint Analysis answers the question of which attributes are important…
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Conjoint Analysis Explained: What It Is and How To Use It
A Simple Introduction to Conjoint Analysis Each day we experience many “trade-off” scenarios such as “Where should I go to eat?”, “What flight should I choose for my trip?”, and…
read moreTop Problems Advertising Agencies are Facing Today
Top Advertising Agency Demands Whether it’s economical or not, sometimes advertising agencies are asked to be the “ultimate handy-man” and fix any problem (regardless of whether it’s their strength as…
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