Success Story of Hybrid Research Method
DISCLAIMER: We fully respect the integrity and confidentiality of our clients. Our case studies do not include any real client data. We want you to know that the safety of…
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Messaging Research for Improving Employee Recruitment
Messaging research is most commonly used in advertising – where the goal is to understand what messages would maximize interest in taking a certain action (e.g. buying a product, etc.).…
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Optimizing the Appeal of Your Product Portfolio
Editor’s note: As a research company, we could easily tell you we’re the best and we know what we’re doing, but you would just be taking our word for it.…
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Defining Quality: A Dept. of Commerce Case Study
What is the definition of “quality?” Well, that’s a question the Department of Commerce had as well. The following is a quick case study on how better defining the meaning…
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How The U.S. Military Optimized Their Marketing Investments
Situation Optimization Group had previously conducted analyses with a branch of the U.S. Military to estimate how media spending (both investment levels and media mix) contributed to Enlisted Personnel Lead…
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Case Study: Brand Positioning and New Product Launch
What Is The Most Motivating Message? One of our clients recently came to us hoping to answer a couple important business questions. Although their brand was founded over 50 years…
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How to Shift From a Cost-Plus to a Value-Based Pricing Strategy
Tapping Into Consumer Perception Before we explain how to shift to a Value-Based pricing strategy, we must first address why companies are using a Cost-Plus pricing strategy in the first…
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The Marketing Holy Grail: Right Message, Right Person, Right Time
Case Study: American Heart Association A picture is worth a thousand words. Similarly, so is a powerful case study. A few years back we attempted to achieve the “marketing holy…
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What Should My Price Be? A Practical Game-Plan
Price Elasticity “What is the right price?” This is a question every business has to answer. For some, this issue is extremely complicated. Perhaps you operate in a very competitive…
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Case Study: Identifying New Opportunities
New Applications for Existing Technology Have you ever felt like you weren’t getting the full potential out of a product or technology? A large Building Products manufacturer came to us…
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