How To Clear Up The “Fuzzy” Front-End Of Marketing Communications
Evidence Based Messaging Wouldn’t it be nice to present a creative brief to your client/boss and be able to say, “Here’s what we KNOW.” vs. “Here’s what we THINK.”? I…
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Keys to Developing a Positioning: Advertising Planning Insight
Positioning Strategy Developing a positioning is an analytic problem-solving activity. The objective is to solve for two simultaneous, desired outcomes. These two outcomes are association and differentiation. In practice, according…
read moreMobile Marketing, Meet Geofencing
Feature Friday: Mobile Marketing, Meet Geofencing Guest post by Gina Yeagley Quickly evolving mobile technology brings many questions to the future of market research. It is becoming increasingly difficult to…
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LASIK Surgery for the Unclear Advertising Industry
Making sense of the changing advertising landscape I recently read an article by AdWeek that suggested the definition of Advertising has never been more unclear. The author, Randall Rothenberg, listed…
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Announcing the Advertising Agency Hub
Go-to Resource for Advertising Agencies We are very excited to announce the launch of the Advertising Agency Hub. It’s a place designed for agencies to gain knowledge about how to…
read moreHow Healthy is Your Agency Business?
4 Strategic Operational Functions You Must Consider Reviewing Guest Post by Jayne Heggen Your Agency business can change from year to year depending on a variety of environmental and economic…
read moreThe Evolution of Agencies and Market Research
Feature Friday: The Evolution of Agencies and Market Research Guest interview with Andy Prakken We often write about different ways agencies can use market research, all from a researcher’s point-of-view.…
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Two Different Types of Message Testing
The goal of marketing in its simplest form comes down to getting the right message, to the right people, at the right time. If you’ve figured out a way to…
read moreTop Problems Advertising Agencies are Facing Today
Top Advertising Agency Demands Whether it’s economical or not, sometimes advertising agencies are asked to be the “ultimate handy-man” and fix any problem (regardless of whether it’s their strength as…
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How to Test Messaging Before You Launch a Campaign
Message Testing Strategy Messaging is a continuously evolving “game” between marketers and consumers. Marketers communicate a message to their audience – which they believe at that time is the most…
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