How To Clear Up The “Fuzzy” Front-End Of Marketing Communications
Evidence Based Messaging Wouldn’t it be nice to present a creative brief to your client/boss and be able to say, “Here’s what we KNOW.” vs. “Here’s what we THINK.”? I…
read moreHow can Advertising Agencies (and their clients) benefit from partnering with a market research and analytics provider like Optimization Group? Find some of our collected experiences illustrated in the articles below!
Positioning Strategy Developing a positioning is an analytic problem-solving activity. The objective is to solve for two simultaneous, desired outcomes. These two outcomes are association and differentiation. In practice, according…
read moreFeature Friday: Mobile Marketing, Meet Geofencing Guest post by Gina Yeagley Quickly evolving mobile technology brings many questions to the future of market research. It is becoming increasingly difficult to…
read moreMaking sense of the changing advertising landscape I recently read an article by AdWeek that suggested the definition of Advertising has never been more unclear. The author, Randall Rothenberg, listed…
read moreGo-to Resource for Advertising Agencies We are very excited to announce the launch of the Advertising Agency Hub. It’s a place designed for agencies to gain knowledge about how to…
read more4 Strategic Operational Functions You Must Consider Reviewing Guest Post by Jayne Heggen Your Agency business can change from year to year depending on a variety of environmental and economic…
read moreFeature Friday: The Evolution of Agencies and Market Research Guest interview with Andy Prakken We often write about different ways agencies can use market research, all from a researcher’s point-of-view.…
read moreTop Advertising Agency Demands Whether it’s economical or not, sometimes advertising agencies are asked to be the “ultimate handy-man” and fix any problem (regardless of whether it’s their strength as…
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