How To Clear Up The “Fuzzy” Front-End Of Marketing Communications
Evidence Based Messaging Wouldn’t it be nice to present a creative brief to your client/boss and be able to say, “Here’s what we KNOW.” vs. “Here’s what we THINK.”? I…read more
How can Advertising Agencies (and their clients) benefit from partnering with a market research and analytics provider like Optimization Group? Find some of our collected experiences illustrated in the articles below!
Positioning Strategy Developing a positioning is an analytic problem-solving activity. The objective is to solve for two simultaneous, desired outcomes. These two outcomes are association and differentiation. In practice, according…read more
Making sense of the changing advertising landscape I recently read an article by AdWeek that suggested the definition of Advertising has never been more unclear. The author, Randall Rothenberg, listed…read more
Top Advertising Agency Demands Whether it’s economical or not, sometimes advertising agencies are asked to be the “ultimate handy-man” and fix any problem (regardless of whether it’s their strength as…read more