Optimization Group Awarded GSA Contract
After years of successful contracting with federal agencies, Optimization Group is now an approved GSA vendor. What does this mean for you? Federal agencies can now order market research services…
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The Secret Sauce of Creative Problem Solving
Over the last few years, we’ve combed the literature on the creative process. Our goal was to better understand how an effective creative process works in order to transform these…
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Business Intelligence or Business Analytics?
THEY’RE THE SAME THING, RIGHT? WAIT A MINUTE, NOT SO FAST… Business Intelligence and Business Analytics vendors have their definitions. Consultants have theirs. Senior management has yet another understanding. You…
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Best Applications of Conjoint Analysis
We talk about Conjoint Analysis quite often. Partly because it’s something we know very well but mainly because it’s such a powerful technique. The core principle behind Conjoint Analysis is…
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Does Your Marketing Data Tell The Whole Story?
“What is the ROI of my Marketing?” – every CMO A great way to start answering this question is by looking at the data you already have. Things like TV…
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How to Test the Effectiveness of Your Ad: Before and After
Why do Pre and Post Ad testing? Advertising research is a staple of market research. It allows you to measure and improve marketing effectiveness, determine if an ad has effectively…
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Why Facebook Is Its Own Worst Enemy
Surprise! Facebook is making headlines again for something negative. Earlier this month, the Proceedings of the National Academy of Sciences (PNAS) published a study conducted by Facebook and two other…
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Case Study: Brand Positioning and New Product Launch
What Is The Most Motivating Message? One of our clients recently came to us hoping to answer a couple important business questions. Although their brand was founded over 50 years…
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Focus Groups Don’t Lie, But They May Not Tell The Whole Story
Understanding the Irrational Side of Decision-Making Focus groups are a time honored method of gaining a deeper understanding of customer preferences and what drives buying decisions. One of the reasons…
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Should Brand Name Be Included In A Research Study?
The short answer is…it depends on where the brand name is mentioned. The two places where the brand name can be mentioned are: In the research study invitation/instructions In the…
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