Linkedin’s Trash is Google’s Treasure
Social networks like Linkedin and Facebook once offered polling features. Within the past 2 years, both social networks have removed polls. Linkedin’s was a slower death. The Linkedin Polls app…
read more
Optimizing the Appeal of Your Product Portfolio
Editor’s note: As a research company, we could easily tell you we’re the best and we know what we’re doing, but you would just be taking our word for it.…
read more
Lessons from the iPhone 6 “Bendgate”
Let’s start by stating the obvious – the internet can be an extremely valuable and educational tool. However, it can also be inaccurate and destructive. Then social media came along…
read more
Why You Secretly Love Advertisements
It’s Friday night and you finally have the opportunity to lie down on the couch and binge on your favorite TV show. This particular episode is riveting and you’re so…
read more
Defining Quality: A Dept. of Commerce Case Study
What is the definition of “quality?” Well, that’s a question the Department of Commerce had as well. The following is a quick case study on how better defining the meaning…
read more
8 Things You Need To Know About Concept Testing
Whether you’re new or experienced with concept testing, it’s always nice to be familiar with some of the “tricks of the trade” or best practices. Below, in Q&A format, you’ll…
read more
What The Apple Watch Means For Market Research
Smart watches are nothing new. They even date back to as early as 1972. On Tuesday, Apple’s highly anticipated iPhone 6 launch party unveiled their “next big thing” – the…
read more
An Introduction To Using Prediction Markets For Market Research
Prediction markets, a.k.a. predictive markets, collect and aggregate the knowledge and judgment of a random, diverse group around a specific event or concept for the purpose of making predictions. Prediction…
read more
Social Media ROI: Understanding Social Data
Understanding The Social Data Landscape Social media ROI is a hot topic. As you may know, one of our strengths is rigorously measuring the return on marketing investment. Social media…
read more
How The U.S. Military Optimized Their Marketing Investments
Situation Optimization Group had previously conducted analyses with a branch of the U.S. Military to estimate how media spending (both investment levels and media mix) contributed to Enlisted Personnel Lead…
read more