The Ultimate List of the Best Market Research Quotes
Dan Quirk recently started a thread in his LinkedIn group and asked for everyone’s favorite research-related quote. We thought the quotes were so fantastic that we had to share them…
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Explaining Data Mining in Useful Language
Data Mining FAQ For those not familiar with data mining, simply mentioning the term ‘data mining’ often leads people to mentally check out. The term is carelessly thrown around; leaving…
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A Market Research Thanksgiving
Thanksgiving is a great time of year. Most of us, unless you work in retail, take the time off to be with family and share a good meal. Inspired by…
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What is Stimulus Response Measurement?
Stimulus response is a measuring technique that traces all the way back to experiments done in the late 1800’s by Ivan Pavlov. Stimulus response is all about testing and measuring…
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12 Things We’ve Helped Clients With Lately
In our previous blog we touched on the most important thing in market research – answering specific business questions. Today we’ll keep the same theme and look at a list…
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The Most Important Thing in Market Research
If you’ve spent any time in market research or are a buyer of research, then you’re fully aware of the perceived friction between “traditional” methods and newer approaches. We recently…
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ROMI: Why Isn’t Everyone Doing It?
The funny thing about obvious solutions is that they’re only obvious after they’ve been pointed out. We had a call last week with a company who was interested in learning…
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Messaging Research for Improving Employee Recruitment
Messaging research is most commonly used in advertising – where the goal is to understand what messages would maximize interest in taking a certain action (e.g. buying a product, etc.).…
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Neuromarketing Without Wires
A recent article on Fast Company discussed the trends in neuromarketing, a new area of market research that utilizes electro-chemical technology such as EEG’s to read and measure the brain’s…
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Dissecting the Negative Culture in Market Research
I’m still relatively new to market research compared to my colleagues and most of the industry folks I interact with. As a result, I often have a different perspective. Part…
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