Good/Better/Best – Product Bundling Business scenario #1: You have a series of tiered products within your category. You would like to prioritize the features and benefits (value drivers) and the…
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There are many different views on the varying levels of analytics. We’ve found the best way to break this down is by the type of insights you receive in the…
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Have you ever wished you could estimate the size of a market before investing? Perhaps you have a new product idea and you’re not sure if the market for your…
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“Life is really simple, but we insist on making it complicated.” ― Confucius It seems that simplicity has always been embraced. Confucius, Leonardo da Vinci (“Simplicity is the ultimate sophistication”),…
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Last month, Advertising Age asked marketers and agency execs to make predictions about upcoming business-to-business trends in 2015 (Seven B-to-B Marketing Trends That Will Shape 2015). One of the predicted…
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Your market conditions are constantly changing so it’s important to understand how these changes impact your marketing effectiveness. What do we mean by “changing market conditions?” A simple example is…
read moreWe talk a lot about measuring the effectiveness of marketing investments here on the blog. For one, it’s something we’re passionate about and enjoy doing. Secondly, and even more importantly,…
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker Advertising is a continuous guessing game. Doing your homework (research)…
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When streaming video services on mobile came onto the scene people started predicting the death of television. To be honest, I was one of them. Many people thought this way…
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DISCLAIMER: We fully respect the integrity and confidentiality of our clients. Our case studies do not include any real client data. We want you to know that the safety of…
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