Isaiah Adams

Recently, I was in the car, half listening to talk radio, but mostly in deep think mode trying to develop a topic for this column. Since this is the end-of-the-year…

Precise response data like leads, click-through rates, conversions and sales is valuable in making decisions about future marketing efforts. But what do you do to if you don’t have data?…

I was recently asked by Analyst Lauren Carlson to comment on a blog post discussing the new concept of Revenue Performance Management (RPM). As stated there and elsewhere: “RPM is…

Over the past few years, organizations have realized the importance of effectively tracking and managing customer interactions. Customer Relationship Management systems capture critical information about each individual customer. While CRM…