What’s Next in Marketing…?
Recently, I was in the car, half listening to talk radio, but mostly in deep think mode trying to develop a topic for this column. Since this is the end-of-the-year…read more
Precise response data like leads, click-through rates, conversions and sales is valuable in making decisions about future marketing efforts. But what do you do to if you don’t have data?…read more
I was recently asked by Analyst Lauren Carlson to comment on a blog post discussing the new concept of Revenue Performance Management (RPM). As stated there and elsewhere: “RPM is…read more