Motivating Customers through Message Optimization Our work with message optimization suggests that persuasive messaging usually contains two essential elements, emotion and logic. While each element can be persuasive on its…
read moreOne of the great things about the holidays is that almost everyone celebrates them. We come together to celebrate Christmas, Hanukkah, Kwanzaa or other traditions. By participating in the celebration…
read moreMarch Madness Analytics For sports fans, the end of March is a highly anticipated time of year. Fans spend hours struggling over which team(s) will be this year’s “Cinderella” team…
read moreSeveral LinkedIn Groups have been discussing the effect of the various Do-It-Yourself (DIY) tools now available to those who want to create online surveys. Many of those tools are either…
read moreRoughly 100 years ago, Thomas Edison was credited with first defining genius as “1% inspiration and 99% perspiration.” It seems to me that he may have had it backwards, at…
read moreConsumer confidence has long been looked to as a bell weather of the health of the economy. Yet no such index exits to measure the confidence of Marketing Managers….until now.…
read moreThis morning, I spotted a link to an article on LinkedIn® entitled “The Old Marketing Methods Are Dead.” And, I clicked on the link – I guess that’s proof that…
read moreDaniel Burstein recently published an article in The Marketing Experiments Quarterly Research Journal entitled Anti-Crowdsourcing: On (Not) Getting Marketing Ideas from Your Customers. The author critiques the trendy idea of…
read moreRecently, it seems as though every time I turn around, there’s another new catch phrase or technology demanding to be seen as the centerpiece of marketing: mobile marketing, social media,…
read moreRegression Modeling Regression Modeling can be quite confusing if it’s your first time at the rodeo. The history of Regression Modeling is fascinating and its applications continue to grow. We…
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