Online testing of marketing concepts is now an established and proven practice. Numerous methodologies are used to test copy points, features and benefits. One methodology, MaxDiff, is becoming one of…
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Business Scenario: You currently offer a premium product in the market place. A competitor recently launched a “knock-off” version of your premium product at a lower price point and it’s…
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The mail must go through… I’m reminded of an inscription from the James Farley Post Office in New York City that reads: “Neither snow nor rain nor heat nor gloom…
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Why are we so enamored with precision? Why is it that if we can’t get an exact number, then we don’t want any number at all? There seems to be…
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“As an industry we pay so much attention to average ratings and we don’t talk about the effectiveness of the media enough. Reach is important, but the opportunity to bring…
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Do you know what Conjoint Analysis is? Well, you should. Every business should be doing Conjoint Analysis on a regular basis. Why am I so passionate about this? It’s because…
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I’ve been working in the predictive analytics (“data mining”, “big data”) field for several years and have noticed a few trends: Clients have better (more, higher quality) data and are…
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What are you trying to solve for? What is your business objective? These are questions we regularly ask in order to make sure the research we’re doing will provide actionable…
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We often tell people we’re in the idea business. The ideas we work with primarily help shape two things: 1) New product development and 2) Messaging/communication. The idea generation and…
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Formula for a Successful Tracking Study According to the last few GRIT reports, tracking studies are in decline. Although this trend has been reported for years, we’re still seeing extremely…
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