We have tested thousands of marketing messages and campaigns over the last ten years. Why so many? Simply put, marketers want to have confidence that their marketing efforts will be successful.
In the past three years, confidence has been hard to come by, particularly when it comes to marketing. While the demand for proven marketing efforts has increased, the corresponding resources aren’t always available… making confidence difficult to achieve.
In an effort to determine the areas of greatest (and least) marketing confidence, Optimization Group has launched an independent online survey. Marketers can answer a series of short questions about their confidence in specific marketing techniques and tools. The results of the survey will be presented in a marketing industry report, which will be made available free of charge.