20 Tweetable Market Research Stats
As the Market Research industry has been thrust into the social media universe, what better way to celebrate than to give you “tweetable” stats about the state of the industry? These stats come from GreenBook’s 2013 Research Industry Trends Report. If you would like to know more about the report, check out our Key Takeaways from GreenBook’s 2013 Market Research Report.
Market Research Stats
71% of clients/suppliers blame budget restraints for the major changes in data collection
38% of clients increased market research spending in 2012
50% of clients/suppliers believe innovation is the best solution for overcoming data collection issues
95% of suppliers believe that listening well is the most important factor for clients when selecting suppliers
91% of clients site “knowledgeable staff” as the most important reason suppliers hire them
64% of companies had slight to strong growth in social media research in 2012
35% of companies saw an increase in data mining in 2012
60% of companies use focus groups as their primary qualitative research method
78% of companies use online surveys as their quantitative research method of choice
45% of companies plan to use online communities in the near future
42% of companies plan to use mobile surveys in the near future
44% of suppliers are skeptical that social media monitoring works
41% of companies believe that research gamification is the biggest hurdle to overcome in 2012
67% of suppliers believe the products/services they provide will be dramatically different 5 years from now
51% of clients see a need for more data collection experts in their organizations
30% of clients/suppliers would focus on mobile capabilities if they started a new research company today
33% of clients/suppliers say that understanding client needs should be the #1 selling point for new research companies
52% of research buyers use webinars to stay abreast on new research trends
73% of research suppliers provide social media monitoring or analysis
50% of research suppliers have been offering social media monitoring services for less than 2 years
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