An online brainstorming tool tapped into the voice of the consumer.
Certain people are wired to solve problems. They have the ability to think outside the box. These “creative thinkers” help expand our thinking and give us a wide range of ideas, which will be further built upon in a later step.
After the “creative thinkers” have generated a wide range of core ideas, the next step is to have a more “general” group of people come through and simply respond to the ideas. Throughout this process, the more relevant and important ideas will begin to “add leaves to its branches”, signaling the areas where you should spend your time.
We’re left with hundreds, sometimes thousands of ideas in rich, consumer language. coLABorate™ gives you the best of both worlds by combining qualitative and quantitative techniques. You get the insightful language behind how people perceive your problem and its solution, while the data helps to focus your efforts on the ideas that matter most.