Optimization Group respects your privacy

Privacy Policy Terms and Conditions

Optimization Group, Inc ("OG") values and respects an individual's right to keep certain Personal Information private. Likewise, the very nature of OG's business dictates we collect and use Personal Information which will enable OG to effectively deliver our products and services to our customers. "Personal Information" is "Demographic Information" and/or "Psychographic Information" which identifies a specific individual with a minimal degree of effort. Demographic Information includes name, address, city and other similar information. "Psychographic Information" refers to the output from studies conducted by OG, which is comprised of stimulus-response data, ideation content, attitudes and awareness assays, interview transcripts, and other consumer and behavioral observations.

The privacy practices of this statement apply to our services available under the domain and subdomains of www.optimizationgroup.com. By visiting this web site accepting these terms you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree please do not use or access our Site.

This Privacy Policy describes the information, as part of the normal operation of our services, we collect from you and what may happen to that information. Although this policy may seem long, we have prepared a detailed policy because we believe you should know as much as possible about OG's collection, storage and use of your personal information so that you can make informed decisions regarding the use of our site.

By participating in a study associated with this web site and its subdomains you are accepting the Privacy Policy Terms and Conditions contained herein, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is effective upon participation in an OG study, and is otherwise effective on January 1st, 2003 for all users.

A Special Note About Children

Children (persons under the age of 16) are not eligible to use the Site unsupervised and we ask that children do not submit any personal information to us. If you are under the age of 16, you may only use this Site in conjunction with and under the supervision of your parents or guardians

Collection of Personal Information

Demographic Information may be collected from the forms contained on this web site, or by one of OG's trusted research partners. All information not part of the "Psychographic" test provided on this web site will be recorded and stored together unless the question specifically states otherwise. The information will be stored in an online database, as from its collection point (an internet form). The information will be given to researchers and companies for the reasons that we discussed. The information includes, but is not limited to:

Name, First & Last
Address
Email address
Age
Education
Occupation
Income

"Psychographic" Information refers to any/all information that is related to behavioral observations. It is broken down into segments and scored for weight.

Cookies

We use data collection devices such as "cookies" on certain pages of the Site to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing our services. We offer certain features that are only available through the use of a "cookie". We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the Site and you may be required to reenter your password more frequently during a session.

Storage of Information

The Demographic and Psychographic information which you provide will be stored separately from each other. This means that the Psychographic information will not be identifiable with an individual.

Personal Information shall be used for market research and the information will not be distributed to outside entities as raw data. The results of market studies will be available to outside entities but not the raw data itself. This way no individual will be identified to outside entities, only the aggregate data on specific markets.

Use of Personal Information

The information that you provided to this web site will be used to measure and forecast market conditions by studying the shifts in markets or to markets by a population identified by Psychographic style. This will be done by combining the aggregate scores of the individuals that makeup a market, based on demographic and psychographic information.

The study of specific market segments will be conducted by identifying the individuals within a specified market-based Psychographic style. This will be done by combining the aggregate scores of the individuals that make up a market, based on demographic and psychographic information.

The purpose of the aggregate data is to provide insight into market conditions. By understanding the Psychographic makeup of a market, assumptions can be made for marketing and sales purposes. Aggregate data is the combined information from multiple individual scores. These combined scores form a whole data to describe the large group of individuals.

In summary, OG treats personal information and Psychographic information as confidential. OG will never sell or disclose raw data to outside entities. We will only disseminate aggregate data, or conclusions drawn from aggregate data.