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Featured Downloads

  • Finding Relationships in Customer Data - Data Modeling
  • Putting Information Into Action - Dashboards
  • Uncovering Market Insights - Secondary Research
  • Lead Nurturing
  • Book Review - "The Art of Choosing"
  • Message Optimization

Optimization Group enjoys relationships with strategic partners who provide innovative solutions to companies around the world.



MarketNet
MarketNet develops lead management software for the complex channel sale helping their clients' channel partners close more sales and prove ROI for every marketing campaign.





Brand Concultancy
Brand Consultancy's expertise spans a myriad of industries and brand issues, large and small, that get in the way of competitive advantage and profitable growth. We believe your brand is your reputation and it should be in service of helping you achieve your strategic and financial goals.





Sterling Park Group
All businesses face challenges in building strong customer franchises. Sterling Park Group marketing consulting brings new insights and the skills needed to create business solutions.





MineTech
MineTech is an international marketing analytics firm. We support all of our client's data needs from data acquisition to dashboard applications and just about everything in between. We find that firms of all sizes struggle with various data issues and we help them adapt to their past legacy systems, present personnel and budgets and future needs and wish lists!





Skuuber
Skuuber® is a revolutionary online tool for consumer packaged goods (CPG) marketers to quickly and effectively understand the market potential for new, existing or competitive items at the SKU level.

Clients can create and launch their project in under 15 minutes at www.skuuber.com, get input from 1500 consumers combined with alogorithmic demand modeling and have results back in days---all at a cost about half that of a 10 person focus group.





Princeton Partners
Princeton Partners is an integrated brand-marketing agency. Using smart, integrated marketing strategies and big creative ideas, we help our clients achieve their business goals by developing sustainable strategic communications that drive business success.



Stay Informed

Sign up for our quarterly newsletter. By signing up with Optimization Group you will receive:

  • Access to the latest book reviews, white papers, case studies, and solutions.

  • Monthly newsletters with links to the latest blog posts and cutting-edge industry information

  • Updates on the latest tools and techniques to know customers and enhance brand recognition

Featured Downloads

  • Finding Relationships in Customer Data - Data Modeling

  • Putting Information Into Action - Dashboards

  • Uncovering Market Insights - Secondary Research

  • Lead Nurturing

  • Book Review - "The Art of Choosing"

  • Message Optimization

Keith Woods, Director of Analytics
Keith Woods, Director of Analytics

Learn more about our staff
Getting the Optimal Return on your Marketing Investment
Getting the Optimal Return on your Marketing Investment
Driving Innovation
Driving Innovation
Improving Direct Marketing
Improving Direct Marketing
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Please feel free to contact our staff if you have any questions about how Optimization Group can help your organization.
  • Tom Thompson, Director of New Business Development tthompson@optimizationgroup.com
    (734) 748-5460

  • Jeff Ewald, Founder
    jewald@optimizationgroup.com
    (248) 459-1194

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