Renee, one of the founding partners of Optimization Group, is Global Account Director. In this capacity, she works with clients to produce customized marketing analytics and contributes her expertise to product development. She has over 20 years of experience in advertising and market research.
Her depth of experience, from customer satisfaction to new product development research, enables her to develop actionable research recommendations for clients. Her work has been honored by multiple professional associations. Her professional honors include three Effie awards from the American Marketing Association and two AME International Awards.
One of Renee’s highlights includes a project for a technology manufacturer consisting of 57 individual studies around the world and across multiple divisions within the organization. The objective of the project was to define the “Why Buy” strategy and messaging elements that best supported it by audience, country, product, region and division. The project utilized online brainstorming and conjoint and the data was also analyzed at the meta-level, treating the 57 data sets as one.” She received her Bachelor’s degree in Psychology from The University of Dayton and her MBA from The University of Cincinnati.
- The American Marketing Association Award for Advertising Effectiveness (“EFFIE”)
- AME International Award – Gold
- AME International Award – Silver
- Heavy Duty Sales Award (first time ever given to someone outside of sales, recognized her contribution to strategic positioning work)
Industries of Experience
- Financial services
- Quick service restaurants (QSR)
- Casual dining restaurants
- Automotive aftermarket
- Office furniture
- Higher education
- Professional services