Nicole is a Research Manager for Optimization Group. Nicole fully manages and executes projects from development stage through fielding and data analysis to client presentation. Her experience working in multiple industries provide her clients with a unique, valuable perspective.
One of Nicole’s highlights include a year-long project she managed with Idaho Potatoes to determine if increasing the logo size (Idaho Seal) would have an impact on consumer interest and takeaway at retail. It was multi-phased project that consisted of focus groups, conjoint studies and monadic tests.
Nicole honorably took home 2nd place in the National American Marketing Association (AMA) Case Competition for Pringles.
She received her Bachelor of Business Administration in Food Marketing from Western Michigan University.
When she’s not uncovering insights for her clients you’ll find her designing cards, traveling the world, or training for a half marathon.
Industries of Experience
- Travel and leisure
- Office Furniture
- Professional Organization
- Food & Beverage