Geographical Information Systems (GIS)

What is GIS?

A Geographic Information System (GIS) incorporates hardware, software, and data to capture, manage, analyze, and present all forms of geographically referenced information.

GIS allows you to visualize data in many ways that uncover relationships, patterns, and trends in the form of maps, globes, reports, and charts. GIS helps you answer questions and solve problems by looking at your data in a way that is quickly understood and easily shared.

When do you use GIS?

Anytime the marketing question begins with “I wonder where we should ..?” GIS may be appropriate.

The Value of GIS

Presenting the analysis of data using maps, charts, and graphs adds value to any presentation. GIS can help tell your story by visualizing what is occurring on a national or regional level. Business issues can be visualized and resolved in an intuitive and appealing manner.

Common GIS Studies

  • National, market-level & local area analysis and mapping
  • BDI, CDI, SOM, & SOV analysis and maps
  • Consumer profiling & targeting
  • Demographic & consumer spending maps and reports
  • Multicultural analysis

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