The Calculus of Consumer Privacy

One of the most polarizing topics of our time, the definition of Consumer Privacy and its role in the development of consumer insights, takes center stage in this whitepaper. What exactly does Consumer Privacy really mean? This study provides the ‘algebra of the consumer’s mind’ regarding what the consumer feels is appropriate for different types of professionals and companies to know about them.

In this whitepaper you’ll learn about:

  • The history behind Consumer Privacy
  • The relevance of different insights, seeing how each is appropriate to a variety of different businesses with which the consumer interacts
  • The types of interviews in which a consumer might participate, and the nature of privacy in each
  • The limits of sharing specific types of information

Before you try and shake down your customers for insights, you must first take the time to understand the details of how their mind is geared to work. You must first grasp what they’re willing to share freely and which insights are held back by the individual, and how the relevance of consumer insights varies from business to business.

Don’t miss this chance to get inside your customers head and learn about what they really want you to know about them. All you have to do is simply fill out the form below and download your FREE copy of The Calculus of Consumer Privacy today!


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