A Little Background
The Art of Choosing was written by Sheena Iyengar, Professor of Business in the Columbia Business School, considered one of the world’s experts on choice. The book is based on her research on choosing, which has been published widely in economics, psychology, management and marketing journals. Her work is regularly cited in The New York Times, Wall Street Journal, Fortune and other major media outlets and in national bestsellers such as Malcolm Gladwell’s Blink.
The response to the book has been strong. The book has been selected as a finalist for the Financial Times Business Book of the Year 2010 award and is ranked #3 on the Amazon.com Best Books of 2010: Business & Investing Top 10.