Return on marketing investments (ROMI) begins by identifying the ideas that are most important and motivating.
brandDelphiTM is an online idea generation tool designed to solicit a wide range of ideas and to identify the strongest ones, based on their importance and relevance. The advantages of brandDelphiTM over other idea generation methodologies include:
- brandDelphiTM generates thousands of ideas from a panel of hundreds of key customers and constituents
- brandDelphiTM participants add their ideas and rate other's ideas
- brandDelphiTM results show which ideas are most relevant and important to key customers and constituents
- brandDelphiTM can be used for multiple applications including new product development, creative ideation, and brand development
For more information on how brandDelphiTM can benefit your organization, contact:
Jeff Ewald
jewald@optimizationgroup.com
(248) 459-1194
