Return on marketing investments (ROMI) begins by identifying the ideas that are most important and motivating.

brandDelphi^TM is an online idea generation tool designed to solicit a wide range of ideas and to identify the strongest ones, based on their importance and relevance. The advantages of brandDelphi^TM over other idea generation methodologies include:

• brandDelphi^TM generates thousands of ideas from a panel of hundreds of key customers and constituents
• brandDelphi^TM participants add their ideas and rate other's ideas
• brandDelphi^TM results show which ideas are most relevant and important to key customers and constituents
• brandDelphi^TM can be used for multiple applications including new product development, creative ideation, and brand development

For more information on how brandDelphi^TM can benefit your organization, contact:

Tom Thompson
tthompson@optimizationgroup.com
(734) 748-5460

Jeff Ewald
jewald@optimizationgroup.com
(248) 459-1194

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Tom Thompson, Director of New Business Development

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