Experience

As a firm, the Optimization Group is just over five years old. Our founders, however, have each been working in marketing, marketing services, marketing research, marketing communications and advertising for close to thirty years.

As a firm, the Optimization Group has worked in twenty five different product and services categories. Yet as a group, we have collectively worked with well over one hundred different companies, either directly or as our clients.

The point being, we can honestly state we are a ‘multilingual’ marketing services firm. We are every bit as fluent in high technology as we are in retail. Along with consumer durables, business-to-business, and financial services.

We are equally multilingual in our geographic experience. While our core marketing training and experience is with classically-marketed, US-based consumer packaged goods brands, we understand the regional differences of FMCG marketing in EMEA, LatAm or AP. The same is true with technology, where the Optimization Group has successfully fielded studies in over twenty countries worldwide.