Projective Interviewing
Optimization Group utilizes a complete repertoire of techniques to encourage respondents to access and report feelings and motivations that may not surface using more rational Q&A interviewing techniques. These techniques include:
- Collages
- Role playing
- Sentence completion
- Laddering
Computational Linguistics
To provide consistent, quantifiable, and actionable data from traditional focus groups and interviews, Optimization Group applies Computational Linguistics analysis. Computational Linguistics is a set of tools and processes that combines knowledge from language experts and computer scientists to provide an objective, quantitative measure of the language used by customers and other key influencers. By making language quantitative, action steps can be implemented and measured to drive success.
Click here for more information on Computational Linguistics.
For more information on Knowing your Customer, contact:
Jeff Ewald
jewald@optimizationgroup.com
(248) 459-1194
