Company Overview

The Optimization Group is an independently-owned marketing services firm based in Ann Arbor, Michigan. Our group also includes a number of senior team members virtually connected to us across the United States. We were incorporated in January, 2001.

The intellectual spirit of Optimization Group is embodied in our proprietary Loopz® Marketing system. Through Loopz®, we've proven why identifying the most motivating marketing ideas and messaging is the most important determinant of success in the marketplace.

We work with Fortune 1000 companies, and often in concert with their advertising, event marketing and promotion agencies. In categories ranging from consumer packaged goods to consumer durables. From consumer technology to consumer services. And in a wide range of business-to-business categories, from SOHO to SMB and enterprise sized companies.

We invite you to learn more about the Optimization Group and Loopz® Marketing. Please see for yourself how we are Intersecting marketing, science and technology™.